Two short films written and directed by Tom Cassidy
Co-Directed, Produced, and Edited by Alex Gross
Black Twitter (aka the mostly-LGBT and Female African American contingency on Twitter) has become the cultural social media equivalent to 4chan and Reddit. It’s where all the shit is stirred, irreverent humor shared, tea sipped, and memes are generated.
Just like any other organic underground counter-culture, we seem to forget that the media–not to mention the social media platforms themselves–are fully aware of the existence of these things and how they can manipulate them to their advantage.
This is their game now. And we’re seeing it a lot more, recently. From the “Betsy Ross Nike” story where Colin Kaepernick supposedly got a worldwide chain to drop a patriotic shoe design because the 13-colony American Flag is “racist”…to “Why are there black people in ‘Star Wars?’…to “How dare they make Ariel black in the new live-action Little Mermaid reboot.
A company, usually Disney or Twitter itself (on behalf of Disney) will start a hashtag implying that racists are going crazy over something, then because of the anger generated on both sides, people start to get hyped up over it, slowly getting the attention of prominent media figures and journalists, who then pen articles and statements about the disgusting racial divide over our classic works of fantasy film. It’s a trick.
…After this media blow-up, people think they are now morally obligated to either see the movie to get back at 5 angry people who just got worked up on Twitter, or morally obligated to protest this condescending takeover of media with simple patronizing color-switches.
It’s usually a huge tell when you see one trending topic that actually represents a real (or fake) news story with 150,000 mentions and people voicing their opinions and sharing articles…and another trending topic just sparked from a random blog post with 40 mentions, difficult to find details, and utter confusion across the platform.
Twitter, Facebook, and Google are all working in tandem to create these narratives; and they’ve gone almost as far as to blatantly admit it.
In any respect that the frustration over casting Halle Bailey (a young black singer and actress) in The Little Mermaid is real, I believe the division is sociopolitical and not strictly racist. Certainly there are racists utilizing social media as well as those who indulge in race-hate-baiting for their own personal entertainment. But these groups make up such a small percentage of the conversation that they aren’t even worth mentioning in any serious sense.
Disney and the now-mainstream social platform-oriented Media want to grow the number of minority characters in our family films, and increase the number of female characters in our adult-oriented films.
There is nothing particularly wrong with either of those things on the surface, but the rationale and methodology is a bit more insidious. It is largely an attempt to erase and degrade what they see as a white male dominance across the entertainment industry both behind the scenes and on screen. Their existential solution acts as both contrition and self flagellation for the practices that they themselves created.
The problem, of course, is that now their focus has switched from making entertaining and universally successful products to making sure they check all of the “I’m Sorry” boxes.
For example, Disney knows that minority characters (black and hispanic) tend to not do as well overseas for the most part. There are always exceptions to the rule–for example Will Smith, despite the audience disapproval of his appearance in the live-action Aladdin, is very popular overseas.
They also know that their animated non-white character films tend to generate more universal appeal than, say…a live action movie about a black mermaid…or a live-action film about a Chinese woman who pretends to be a man in order to defeat the Hun army invading China. Mulan will be a financial disaster. Disney knows this and is trying to make up for it now.
In an attempt to make up for what they know will be huge financial bombs (read: these movies will still make money but not be the revelations that they get through Marvel, Star Wars, and Pixar) the “we mean well” apologists drive a sociopolitical division in the West. “You NEED to see this movie or the racists WIN!” It’s the only way they can recoup their losses.
The business as it exists today is really about trying to manipulate the zeitgeist of sociopolitical division inherent in the West. If you’re looking at things from the standpoint that the media is trying to shove “diversity” into everything instead of creating honest and interesting new stories that everyone can enjoy together, it’s understandable that you’d feed into this #BoycottTheLittleMermaid nonsense, or whatever the hashtag is now.
The reality is that Disney knows The Little Mermaid is going to be a shitty movie. It was always going to be a shitty movie. Race has nothing to do with it. If you recall, they have been trying to make this movie happen for quite some time with various white leads in talks to be cast. Eventually, they realized the movie just didn’t work, and their only hope was to play the market. Children are undeterred. Little boys don’t care about the Little Mermaid and little girls don’t care about the race of the cast. So they’re out. What’s the secondary market? Millennial Parents. The most easily manipulated group on Earth.
If they had any confidence that their live-action Little Mermaid was any good, they wouldn’t have to employ this tactic in order to drum up false interest. They did the same thing with the new Star Wars trilogy. Drum up anger and divisiveness over the new cast. They know it sucks. So they need to create the controversy.
In contrast–they know the “live action” The Lion King will be good. So there’s no online backlash about the almost 100% Black cast. They know their subsequent Star Wars products will be well received, so that methodology dies down. They know their Disney/Pixar animated movies with diverse casts and minority characters won’t hurt sales at all, so they don’t need to stir up race hatred over those movies. They knew the same thing about Black Panther and about their recent decisions in the Marvel Universe to make female characters more prominent, and make Captain America, Iron Man, and Spider-Man’s girlfriend black. Nobody really cares about anything but quality.
But notice how that narrative changed to “If you support women, you’ll see CAPTAIN MARVEL!” They knew it was a shitty product and needed to add motivation to viewers who felt politically frustrated and attacked by their ideological opponents.
It’s all manipulation. And they know the fastest way to spread manipulative memes, especially when it comes down to racial identity and ideology, is through Black Twitter.